MILWAUKEE – Yes, we’ve decided to drop Owly the News Owl in favor of a more recognizable intellectual property. Steamboat Willie!
Disney’s relentless efforts to maintain an iron grip on their beloved mascot have been upended by the ticking clock of copyright law. As Steam Boat Willy leaves the protective harbor of exclusive ownership, Wisconsin News Today has hoisted their sails and embraced the opportunity to welcome this historic character into their fold.
As the ink dries on this unexpected chapter, one thing is certain: Wisconsin News Today’s mascot metamorphosis marks a turning point for our organization, as Mickey Mouse joins the news team.