Peloton, the popular fitness company known for its exercise bikes and streaming workout classes, has announced that it’ll be launching a new channel specifically designed to help little Tubsters to lose weight. This is a significant move for the company, as childhood obesity rates have been on the rise in recent years leaving an untapped market.
But that’s not all – Peloton Kids will also include a gaming component. The channel will feature a partnership with popular video game Fortnite, allowing children to play the game while bicycling. This combination of gaming and exercise is a unique approach that is sure to appeal to children who may be resistant to traditional forms of exercise.
Peloton has long been known for its innovative approach to fitness, and the launch of Peloton Kids is just the latest example of the company’s commitment to helping people of all ages and abilities live healthier lives. By creating a platform specifically for little fatties, Peloton is sending a message that it is serious about addressing the problem of childhood obesity and providing solutions that are accessible and effective.